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Consumer packaged goods, upgraded

Get closer to consumers with Decision Intelligence

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Stop guessing what consumers want and start knowing

Rapidly evolving consumer expectations and tastes are making it challenging for CPG companies to respond to production, pricing and demand effectively. Data-driven Customer Demand Fulfillment can help you get closer to consumers and win their loyalty.

Customer Demand Fulfillment means connecting your systems together with Peak’s Decision Intelligence platform, so you can harness the power of your data to understand the relationship between production, inventory, revenue channels and consumers.

Decision Intelligence brings together siloed data, allowing you to get closer to end consumers, by ensuring that consumers have what they need, when they need it – regardless of where they want to buy from.

Peak delivers rapid outcomes for CPGs across the value chain

Make faster, smarter decisions to adapt your business in volatile conditions, all the time.

Inventory Optimization

Predict future demand and manage supply levels. Decision Intelligence optimizes your safety stock levels using AI-powered predictions, leading to cost-effective resilience, increased service, profitability and capacity.

DTC Personalization

Build direct-to-consumer (D2C) relationships and first party data through online acquisition. With Decision Intelligence, you can react quickly to consumer preferences to reduce churn and personalize the customer experience – increasing brand loyalty, conversions and revenues.

Buying Optimization

Ensure cost effective supply, taking into account predicted demand, contractual and capacity constraints. Decision intelligence helps you decide what to buy, when, and in what quantities, enabling you to make better, faster purchase decisions in volatile conditions.

Value creation across your business

  • Build first party data

    Improve your understanding of consumers by capturing data and using it to help shape demand and test product preferences and price sensitivity.

  • Improve agility

    Speed up the forecasting process, enabling you to focus on sales and operations planning – leading to more agile decision making.

  • Unify data

    Unify internal data and augment it with external sources – like weather predictions, social media, and economic data – to gain more forecasting accuracy.

  • Increase supply chain resilience

    Balance cost of supply against customer service levels to ensure cost effective resilience.

  • Improve sustainability

    Increase efficiency by reducing unnecessary wastage and positively impacting your carbon footprint.

  • Connected decision-making

    Connect your sales promotions with the rest of your business, from manufacturing to marketing, to empower better connected decision making.

We can make Decision Intelligence a reality for your business

Enterprise businesses are using Decision Intelligence from Peak to gain an edge on the competition. We'd love for you to join them.

Peak makes it easy to get started

  • Peak has the technology, strategy, services, and support to help you succeed with Decision Intelligence – a new category of enterprise software.

  • Messy data? No problem. Peak ingests, transforms, and unifies your data to deliver rapid results with a short time to value.

  • Solutions are configured to meet your needs, with each one focused on optimizing specific business functions.

  • Peak integrates with your existing business systems, so there’s no need to rip and replace.

You’re in good company

We believe in forging the perfect partnership with our customers, giving you the technology and skills you need to guarantee success with AI.


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