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We are Peak

We make Decision Intelligence accessible and results-driven

Modern business is changing

Decision Intelligence is today’s best way to drive growth, increase profitability, and improve efficiencies.

Now is the time to put AI at the heart of commercial decision making – but not every business is capable of succeeding with AI on their own.

That’s why we’re here.

Our mission

We set up Peak to change industries.

Our mission is to help businesses do great things, providing them with the ability to drive value from their data with Decision Intelligence.

Decision Intelligence uses AI to unlock the power of a business’s most valuable asset, its data, by helping people make decisions over complex information faster, more consistently, and more accurately than ever before.

We’re on the side of businesses; no confusing tech jargon, no consultancy fees, no set-up costs, and no per-user licensing. Just accessible AI that delivers real results for our customers. That’s the Peak way.

We’re building a business based on strong beliefs

We’re proud of our values, which are:

  • Smart

  • Curious

  • Open

  • Driven

  • Responsible

Our story so far

Like all good ideas, Peak was born off the back of a conversation in the pub. Since then, we’ve come a long way…

  • $119m in investment funding raised to date
  • Grown rapidly to a team of over 200 people
  • Established a global presence, with six offices worldwide
  • Built a customer base of major household names
  • AWS Advanced Technology Partner, with Machine Learning and Retail Competency status
  • Named as one of the Top 25 Best Mid-Sized Companies to Work For

Our achievements

  • AWS Advanced Technology Partner

    AWS Machine Learning Competency status (2018) and Retail Competency status (2019)

  • ISO 27001


  • Global Business Tech Awards

    SaaS Company of the Year (2021)

  • Best Companies

    3-star accreditation & world-class to work for (2020 & 2021)

  • Best Companies

    Top 10 Best UK Technology Companies To Work For (2021)

  • Best Companies & The Sunday Times

    No.25 Best Mid-Sized Company To Work For (2021) & No.45 Best Small Company (2020)

  • Gartner

    Cool Vendor in AI for Retail (2020)

  • GP Bullhound

    Northern Tech Awards ‘Judges’ Innovation Award’ Winner (2018) and Top 50 Fastest Growing Technology Companies in the North (2018 & 2019)

  • Alconics Awards

    Best Use of AI (2019)

Take a look inside

We’re building an amazing company – one that our people and our customers love being a part of.

Our opportunities

We’re looking for new team members to join us on our journey.
Check out some of our exciting career opportunities here:

Find out more