B2B Pricing

List and quote pricing, powered by AI

Peak’s B2B Pricing AI enables seamless maintenance of market competitive list prices and rapid quote creation, using real time data to increase win rates while maximizing margin.

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List prices are highly complex to maintain

Multiple tools and highly manual per product price adjustments and analysis means pricing teams spend days of effort for small list price adjustments.

Increase your list price change frequency

Pricing teams may not adjust list prices for months. Markets change frequently, cost prices fluctuate regularly and product demand may fluctuate throughout the year. You need a lightweight tool to continually provide competitive list prices on a frequent basis to avoid continued over or under discounting from lists.

Remove the admin and focus on business impact

Peak’s List Pricing offering uses AI to rapidly and continually optimize your list prices in one single location. View business level KPIs on projected list price change business impact, and dig into your highest value products using AI to understand future demand based on your new prices.

Responding to quote requests takes time

Prospects want quotes at speed, custom-fitted to their needs. But responding to requests for quotation (RFQ), can be messy, manual and time consuming. That means you risk losing the business to competitors. Often you’ve got quotas to hit, so you discount the price to close the deal. You need to give quick quotes at a price that wins new business, but protects profits.

Automate and optimize with CPQ software

Quote Pricing is an automated pricing application that uses AI models to ingest data across your business to automate the RFQ process and deliver optimized pricing that lands deals, without leaving money on the table.

Get our AI for pricing guide

Win with super fast, optimized prices

Speed up the pricing and sales process, increase conversion rates and maximize profit margins with our automated B2B pricing process, with our list and quote pricing offerings.

  • Increase win rates

  • Maximize revenue and profit margins

  • Reduce excessive discounting

  • Give your business the competitive edge

See list pricing in action

List pricing enables your pricing teams to optimize list price change process. Take a quick look at list pricing in action here.

See quote pricing in action

Watch our high-level, 30 second demo video and see how AI can revolutionize your sales team’s day-to-day.

Under the hood

Pricing AI is a pricing optimization product built on the Peak platform. List pricing uses AI to project future demand relationships compared to price and overall business impact, allowing for quick and informed decisions on central price changes. Quote pricing uses AI models to estimate sale conversion probability on a range of prices to instantly recommend a price for each quote, helping you maximize profit margin and increase conversion rates.

Success stories



Optimizing pricing and processes to keep customers happy.

See Peak’s B2B pricing software in action