Peak launches new generative AI product, Co:Driver, powered by Google Cloud and its PaLM 2 Model

Peak’s AI platform is used by global industry leaders, including Nike, Molson Coors, Marshalls and Eurocell. The platform features a library of pre-built AI applications, which use machine learning and statistical algorithms to forecast trends, patterns and predictions from each user’s unique data set. Peak’s AI applications allow users to rapidly apply AI to optimize their inventories, pricing and customer personalization.

Using outputs from a user’s existing AI applications on the Peak platform, the new generative AI product allows users to ask questions about their business in natural language, such as how much stock there is in a certain location or which products are the best performers. Co:Driver continuously searches for information, efficiencies and anomalies of potential interest to the user, which is surfaced as bite-sized recommendations, with the user then able to choose their preferred next step from a number of AI-generated actions.

The combination of Peak’s AI applications and a fine-tuned LLM will help redefine the use of generative AI in business. Up to now, the typical commercial use case for generative AI has been rapid content generation, whether that be code or customer communications. Co:Driver goes beyond this, providing business teams with an interactive layer between them and their data, speeding up manual interpretation of data outputs, and highlighting critical areas of focus.