KFC menu optimization with AI

KFC UK & Ireland selects Peak to enhance guest experience using AI

By Team Peak on April 28, 2021

KFC UK & Ireland has selected Peak, a Decision Intelligence company, to optimize menu performance.

The project will utilise Peak’s pioneering Connected Decision Intelligence system, CODI, to unlock value from its restaurant and core menu data, to enhance the guest experience and operational efficiency. 

With more than 15m people visiting KFC every year, across 960 plus restaurants in the UK and Ireland, improving the guest experience is a key business objective.

Leveraging rich data sources from across the business will help build a holistic, predictive view of each item, enabling KFC to make faster, more consistent decisions, supported by data. 

We’re looking forward to working with Peak. Our ambition is to use our data to ensure we continue serving a guest-centric menu, helping each of our restaurants to continue to deliver the best service possible.

James Whitehorn

Commercial Director, KFC UK & Ireland

This is an extremely exciting time to work with KFC UK & Ireland, as AI can fundamentally make decisions, smarter and faster, to super-charge the KFC guest experience.

Richard Potter

CEO & Co-founder, Peak

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