Be less robotic with AI.
AI holds the key to truly understanding your audience, enabling personalized communications, recommendations and experiences at scale.
Customer expectations are higher than ever.
The only way to deliver true personalization is by knowing your customers on an individual level, establishing that all-important human connection. The products they love, the colors they want, the channels they browse via and the medium they engage the most with.
To do this, you need game-changing customer segmentation — not bound by traditional constraints, leveraging data from across your business to paint a clearer picture of every single customer. We call this Headless Segmentation
Headless segmentation: a new approach to marketing
Headless segmentation is segmentation that isn’t bound to a specific channel, system or silo. Powered by AI, it provides segments based on data from multiple sources — for example, data warehouses and management platforms, customer data platforms, CRMs and social media platforms, to name just a few.
By knowing what your customers want, when they want it and via what channel, your brand can provide customers with a consistent, personalized journey across all touchpoints; from email marketing and onsite recommendations to social media ads and the in-store experience.
Ready to learn how to be less robotic?
Watch the webinar below
In this webinar we’ll talk to you about how AI and headless segmentation are transforming marketing teams — enabling scale, automation and, ultimately, personalization for your customers like never before.
What you’ll learn:
– How to win the battle to acquire and retain customers
– How to move away from generic, blanket comms
– How to build an agile, future-proof tech stack
– How to deal with the third-party cookie ban
Read more on how to truly understand your customers
Customer segmentation: say hello to headless segmentation, a new approach to marketing
Segment maps: The view of your customers you didn’t know you craved
Customer segmentation best practices: a how-to guide
Meet Audiences, from Peak
Audiences is an AI application that gives teams the power of AI-driven segmentation at their fingertips, unlocking better understanding of customers and ultimately the ability to deliver personalized customer engagement across every touch point.
See Audiences in action
Audiences provides a detailed view of your customers by applying AI models to transaction, customer, product, web, email and metadata. Let us show you what it can do for your business.
Join the growing ranks of brands using AI
Game-changing AI. Game-changing results.
With Audiences you can drive huge results across your key metrics…
Combat rising acquisition costs & increase ROAS
Gain a holistic view of customer segments
Encourage more repeat purchases
Increase customer lifetime value
Reduce churn, increase retenton
Drive higher conversions & engagement
Want to learn how you can use Audiences? Our use case guide will tell you more
Audiences helps you acquire new customers and drive growth and improve retention of existing ones. Learn more about what it can do, as well as the capabilities of the rest of our Customer Intelligence stack, in our handy use case guide.