How Audiences works
Audiences is an application that runs on Peak's web-based platform. It uses AI to analyze customer data and group them into segments based on commonalities. It's used by marketing teams to deliver personalized content to their customers.
Unify your data
Peak's Dock feature gathers all your customer data into a single repository so it can give your marketing team a unified customer view.
Audiences uses AI to analyze all your customer data and create segments based on commonalities.
Display in a dashing dashboard
Audiences gives end users an adjustable segment map that your marketing team can modify using filters.
Audiences is interoperable
Audiences works with your existing systems, integrating and adding intelligence
Audiences is part of the Peak’s browser-based platform. Peak’s interoperability means it can easily become a core part of your tech stack, natively operating with your data platforms, customer relationship management (CRM) system, customer data platform (CDP), social media management tools and many more.
With composability at its core
Audiences is composable, meaning you can add more AI over time
Audiences is part of Peak’s Customer Intelligence application stack. It uses composable AI, so you can get started with Audiences and add other applications over time. This includes our Recommender application that uses AI to automatically recommend content to your customers based on their segment.
Peak and your data
There are two main methods we use to transfer data to the Peak platform:
Customers configure connections to their own data sources. The data is queried at the source. There is no duplication of data or persistence of data in Peak’s infrastructure.
Data Bridge enhances security because Peak connects directly to your data lake. Data stays within your walls and you control the keys. Data is only stored in your own infrastructure, so we don’t need to duplicate it across multiple locations, which helps maintain data integrity.
Peak uses data connectors to access, duplicate and process customer data. A copy of the data is created and stored in Peak’s infrastructure.
More about tech at Peak
Built on Kubernetes
Built on Kubernetes (AWS-managed) and Argo. Using the best of breed technology for scalable workflows.
Pick between CPU/GPU and memory for each step of a workflow.
All Peak infrastructure is scripted and cloud first. This help us to build environments fast.
Majority of services are deployed on Serverless, Docker/Container or AWS Managed Service. This help us to scale fast without specialist skills and take away maintenance and patch-in overhead.
We know having the right application is only part of succeeding with AI. Our team will work with your key stakeholders and end users to ensure the application is fully operational and delivers value. We will: