Customers increasingly expect – and trust – recommendations personalised for them, from restaurants and hotels to movies and music. A high-quality, accurate, AI-driven recommendation system can dramatically increase the value and engagement of your customers.
Recommendation systems are becoming indispensable to a huge range of businesses. Over 30% of Amazon’s online sales revenue is attributed to the effectiveness of its recommendation system, whilst Spotify claims its system is responsible for its renowned customer satisfaction levels. Customer preferences and purchasing behaviours are complex and dynamic. Capturing these behaviours requires a high quality recommendation system that can process huge quantities of product and user data on a continuous, real-time basis, using state-of-the-art machine learning algorithms.
We collect all available data on a customer’s preferences alongside their interactions and transactions with you. We train our machine learning models to extrapolate from this data to identify specific products or content that the user is likely to have an interest in. This information can then be used to support the hyper-personalisation of your customer’s experience and to help them to discover and explore new, highly-relevant content or products.
THE TECHIE BIT
Our Artificial Intelligence System ingests and unifies all available data on your customers. It then applies a series of intelligent preprocessing and transformation algorithms to your data to prepare it for our recommendation engine. We use a mixture of business logic (collaborative, content-based, and demographic-based filtering algorithms) and state-of-the-art deep learning techniques to build a model of your customer’s preferences. This allows us to support the deployment of hyper-personalised marketing campaigns and customer experiences.
By supplying you with product recommendations for users on-demand, Peak’s AI System enables you to tailor the experience of your customers to best address their personal tastes and buying habits. Our AI System is flexible, and our recommendations can be tailored to best suit your business and marketing needs – such as by promoting specific brands or product categories. The final result is a level of hyper-personalisation designed to boost the value and satisfaction of your customers significantly.