PepsiCo: accelerating your DTC strategy with AI
Date: 19 November 2020
How consumers buy products has changed beyond recognition over the last 12 months, with many consumer goods companies (CPG/FMCG) now placing a greater emphasis on selling direct-to-consumer (DTC).
COVID-19 has accelerated an already emerging trend in D2C selling, and the continued growth of new, agile businesses – offering quick and hassle-free delivery of everything from toilet paper to pet food – has led to many established CPGs developing their own D2C offering to grab market share, increase their margins and collect valuable first-party customer data.
At this Masters of AI webinar, we explored why every CPG business now needs a D2C channel, the various benefits of D2C, and the lessons businesses can learn from the world’s most forward-thinking retailers, who have spent years developing the perfect D2C offering. Watch on-demand to discover their insight.
Featuring
- Insight on DTC strategy from Ian Owen of PepsiCo
- Examples of AI best practice for CPG companies
- The lessons CPGs can learn from retailers when it comes to DTC
- The benefits of launching a DTC channel
- How COVID-19 has impacted PepsiCo's supply chain operations
The Speakers
Ian Owen
Supply Chain Director, PepsiCo
Tom Summerfield
Customer Development Director, Peak
Will Dutton
Manufacturing Director, Peak
Watch now
Work in consumer goods? Interested in DTC?
Download our free guide on this topic to learn more about this exciting new trend – and discover the ways Decision Intelligence can help.