Using Customer AI to disrupt the builders' merchant market

Peak and set to disrupt the building trade market with AI investment

By Peak on February 4, 2020

MANCHESTER, UK - 3 February 2020 - Peak, a pioneer of the AI System, announced today that it is now working with fast-growing online construction materials supplier to include cutting-edge artificial intelligence (AI) and machine learning technology into its six digital superstores.

Continuing to disrupt the UK building trade and DIY market, this announcement is a part of a significant £1.5m investment from to further improve the customer experience of visitors to its websites to drive business efficiencies.

Joining forces with, Peak will enable the online builders’ merchant to utilise the latest AI technology, to provide a hyper-personalised experience for customers on the website. The Customer AI solution will provide predictive recommendations by learning from customers’ interactions with the website.

Peak’s AI System can predict a customer’s propensity to buy, their product preferences, and even the channel they prefer to purchase on. Retailers can then use the Customer AI solution within Peak’s AI System to hyper-personalise and automate marketing campaigns, recommending the right products at the right time in a customer’s buying journey.

Ben Hodson, marketing director of, comments: “We are known as a positive disruptor in what has been a traditional sector, and this latest investment marks our continued commitment to keeping customers at the heart of our business and using exciting new technology to deliver real benefits to them.

“With over 75,000 products across our six superstores, many that are used in conjunction with others in tasks or projects, the introduction of tailored recommendations for all users, based on their usage of the site, will further enhance the customer’s experience on our websites. 

“The developments will enable customers to find exactly what they need more swiftly as well as reminding them of any associated products they may have forgotten,” he added.

Over the next 12 months, CMOStores plans to further invest in developing and continuing to improve the customer experience for its Trade Superstore, Door Superstore, Drainage Superstore, Insulation Superstore, Roofing Superstore and Tiles and Floor Superstore platforms.

Andy Dunkley, CEO of, adds: “Partnering with an AI leader like Peak is ground-breaking for the construction materials sector and will deliver clear benefits both to our customers and to our business.”

Richard Potter, CEO of Peak, said: “Online traders have a huge opportunity to build stronger relationships with their customers. The use of data and AI is a key enabler for them in delivering a hyper-personalised service that ensures customers always find the right product at the right time for them. is taking an industry-leading approach to drive forward innovative new marketing methods to engage with customers in the optimal way.

“Peak is thrilled to play such a key part in’s AI journey as the business looks to positively disrupt its market and lead the next generation of AI-driven online traders. We can’t wait to see the results that our AI System and Customer AI solution bring to both the business and its customers alike.”

Peak’s AI System is a new category of product used by a host of companies including Speedy Hire, boohoo and ASOS.

“We believe every business will be powered by AI in the future and, in order to do this rapidly and most effectively, businesses should adopt a centralised AI System to process their data and future proof themselves,” added Potter.

“Our first-of-its-kind AI System is being adopted by some of the most forward-thinking businesses in the world. It gives them the full AI technology stack needed to be successful with AI. It aligns with business strategy to drive growth, enhance profitability and build a sustainable competitive advantage.” 


Doubling online recommended product purchases across superstores.

Sign up to the Peak newsletter

Get the latest Peak news and AI insights delivered straight to your inbox

Subscribe today!