WHO ARE YOU?
We were first established back in 2005, and now trade from over 65 high street stores across the UK, stocked with everything from sportswear giants Nike and Adidas to future heavyweights like Gym King.
WHAT WAS YOUR CHALLENGE?
WHAT DID PEAK DO?
WHAT’S THE UPSHOT?
Thanks to Peak’s AWS-powered solutions, we can now deliver highly-targeted, hyper-personalised marketing communications across our customer base, and also target and acquire new customers. We’re using AI to push relevant product recommendations, entice those who are less-engaged with fantastic offers, and provide customers with more of the products that we know they are interested in.
We’ve already enjoyed some fantastic results, such as a 28% uplift in revenue per email sent. The next stage of our AI journey with Peak was then to implement the technology into our social media advertising campaigns, too. We’ve seen an 8400% return on ad spend (ROAS), roughly 30x higher than the industry standard. To achieve this, Peak’s AI created a predicted customer view of those likely to be in-market, with lookalike audiences then targeted with different products based on regionality, persona and much more.
We’re certainly benefitting from utilising AWS services such as SageMaker and Redshift, and are enjoying being an AI-driven business, with many more exciting opportunities with Peak – including inventory optimisation – also on the horizon.
uplift in revenue per email sent