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28% uplift in revenue from marketing communications

OVERVIEW

CLIENT

Footasylum

WHO ARE YOU?

Footasylum is one of the leading retailers of fashion streetwear and sportswear. We have our fingers firmly on the pulse of the streets and sports fashion scene, and pride ourselves on our huge range of footwear and apparel. We were first established back in 2005, and now trade from over 65 high street stores across the UK, stocked with everything from sportswear giants Nike and Adidas to future heavyweights like Gym King.

WHAT WAS YOUR CHALLENGE?

We were looking to provide our customers with a more personalised targeted experience, and in turn, significantly increase the revenue generated from our marketing efforts. Customers now expect high levels of personalisation at every single touchpoint, and with our product offering being so vast, delivering an experience relevant to each user is often extremely challenging. We wanted to be able to leverage our years and years’ worth of past customer data to improve this key area of our business.

WHAT DID PEAK DO?

Peak accessed and ingested our data into their Artificial Intelligence System. Through their unification techniques, they were able to drill down into our large customer base and provide us with an insightful “single customer view.”
With this clearer view of our customers, we’re now utilising Peak’s AI and machine learning-powered algorithms to draw insights based on the past transactional and behaviour data of each customer. This enables us to segment based on factors such as predicted lifetime value, in-market scores and churn risk, as well as an individual’s brand and style preferences.

WHAT’S THE UPSHOT?

Thanks to Peak’s AI solutions, we can now deliver highly-targeted, hyper-personalised marketing communications across our customer base. We’re using this to push relevant product recommendations, entice those who are less-engaged with fantastic offers, and provide customers with more of the products that we know they are interested in. We’re already enjoying some fantastic results, such as a 28% uplift in revenue per email sent. We’re certainly benefitting from being an AI-driven business, with many more exciting opportunities with Peak – including inventory optimisation and social media growth – also on the horizon.

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uplift in revenue per email sent

CONCLUSION
Our work with Footasylum provides an insight into how Peak helped them grow. To learn more about how we can help you with increasing sales and company performance using predictive analytics and machine learning, have a chat to one of our directors. We’ll tell what’s possible, with no hard sell.