WHO ARE YOU?
WHAT WAS YOUR CHALLENGE?
WHAT DID PEAK DO?
WHAT’S THE UPSHOT?
Thanks to Peak’s AWS-powered solutions, we can now deliver highly-targeted, hyper-personalised marketing communications across our customer base. We’re using this to push relevant product recommendations, entice those who are less-engaged with fantastic offers, and provide customers with more of the products that we know they are interested in.
We’re already enjoying some fantastic results, such as a 28% uplift in revenue per email sent. We’re certainly benefitting from utilising AWS services such as SageMaker and Redshift, and are enjoying being an AI-driven business, with many more exciting opportunities with Peak – including inventory optimisation and social media growth – also on the horizon.