Customer AI | Audiences

Truly understand your customers

AI-powered customer segmentation that enables personalized experiences to win new customers and delight existing ones

Know your customers like never before by leveraging the power of AI

Audiences helps you unleash the power of AI-driven segmentation on every customer touchpoint. Enhance your segmentation using insights on customer attributes, preferences and behaviors. Use these insights to make forward-thinking predictions to drive meaningful interactions.

Understand your customers' needs

Peak’s Audiences application gives you granular insights into your customers across your entire business. It does this by applying AI models to your customer, campaign, transactional and metadata, providing a non-siloed holistic view of your customers. Use these insights to create lookalike audiences, build automated multichannel campaigns and apply more granular targeting.

Maximize your most important metrics

Increase customer retention rates and LTV
Decrease customer acquisition costs
Improve engagement and conversion rates
Increase return on advertising spend

Under the hood

Audiences is built on the Peak platform. It uses AI models to predict a variety of customer behaviors so you can understand your current customers in depth, create lookalike audiences, uncover hidden trends and apply granular targeting.

Enabling multiple users across your entire customer landscape

Digital marketers
CRM managers
Social media managers
E-commerce managers
Customer experience executives

Applying AI-driven attributes and predictive models to your data

A granular, but actionable view of your entire customer base
Discover key opportunities using smart segments
Over 35 AI-driven attributes which can be customized to incorporate your business’ rules and guardrails
Ingest, transform and organize large amounts of data from across your company to create a rich, single source of customer truth
Segment maps helps to organize customers by predictive and non-predictive attributes and explore key metrics in each segment
Smart segments monitors your customer base, alerting you when there’s a meaningful change in your existing segments and the brand new segments Peak is recommending

View your customers in granular detail, coupled with AI predictions about their behaviors

View customers’ purchasing propensity
Assess a customer’s churn risk
View the lifetime value of each customer
Audiences works with your existing systems. The AI-driven segments can be linked to the systems you use to communicate to customers; like your CDP, social media or CRM