Being direct-to-consumer in the age of Decision Intelligence
How consumers buy products has changed beyond recognition since start of the COVID-19 pandemic.
For many consumer packaged goods (CPG/FMCG) companies, they are facing the opportunities and challenges of selling direct-to-consumer (DTC) for the first time.
This guide will introduce you to how CPG companies can succeed in this new way of selling, using AI to become uncatchable in the years to come.
It’ll run you through the benefits of DTC, the tips you need to follow to get started, and the lessons you can learn from the world’s leading retailers who have trodden this path before.