June wrap-up: Pricing with precision 🎯
By Jon Taylor on June 30, 2025Debenhams Group partners with Peak for AI-powered pricing transformation.
We’re delighted to announce that Debenhams Group has chosen Peak as their new AI pricing partner 🎉
Debenhams Group — the powerhouse behind PrettyLittleThing, Boohoo, Karen Millen and Debenhams — has selected Peak to revolutionize their pricing and promotions strategy, delivering AI-driven pricing for thousands of SKUs across multiple brands.
This transformation will see Debenhams Group move away from manual spreadsheet management and reactive markdown cycles toward real-time, intelligent pricing that will respond to demand shifts, seasonal trends and inventory levels — all while protecting margins and improving cash flow.
The teams at Debenhams Group will be freed up from time-consuming manual processes to focus on strategic growth initiatives, while AI handles the complex calculations behind optimal pricing decisions.
This technology will fundamentally change how we approach pricing, giving us the ability to make smarter decisions at speed.
Daniel Finely
CEO, Debenhams Group
For us at Peak, this partnership represents everything we believe about AI’s role in retail — turning operational bottlenecks into competitive advantages and delivering real commercial outcomes that will benefit both businesses and their customers. Click here to learn more.
Industry spotlight
Retail
Make uncertainty your new superpower
Tariff shocks, geopolitical curveballs, supply chain chaos. For retailers, volatility is the new default. But forward-thinking retailers are embracing this uncertainty and using it to optimize their pricing and gain an edge over their competitors. Our new white paper explains how Peak and UiPath’s combination of AI and automation is helping retailers embrace uncertainty to drive margin uplifts — even during tariff volatility. Download your copy today to learn more.
Powering profitability for a global apparel brand
Peak’s retail solutions helped global a apparel giant — with over $12bn in revenue — optimize pricing and inventory across thousands of SKUs and multiple markets. The retailer achieved $23 million annual EBITDA uplift with 95% of AI recommendations adopted by their teams, demonstrating how leading brands are turning AI into a strategic partner for decision making in today’s competitive landscape.
Manufacturing
Ashling webinar: inventory optimization, smarter pricing and intelligent tariff management
On 1 July we’re sitting down with UiPath and leading AI and automation service provider, Ashling, for an exciting webinar. Ashling, which has extensive experience in driving automation in the manufacturing space, will be joined by Peak and UiPath industry experts as we collaborate to unveil specialized agentic AI solutions that drive improved pricing strategies for operations, sales and supply chain leaders in the manufacturing space.
Product news
Demo: Tackle tariffs and supply chain uncertainty with Pricing AI
When a tariff change can impact pricing drastically, retailers face a constant firefight to protect margin and increase sell through. Watch our new demo to learn how Pricing AI is helping retailers to anticipate volatility and be proactive, not just reactive, to gain a competitive edge.
Peak in the press
Read all about it 🗞️
It was great to see our Debenhams Group announcement hit the headlines this month! The news was picked up by multiple leading retail industry publications, a wide range of specialist tech websites — even a national tabloid newspaper. Check out some of the coverage highlights in our round-up post on social media.
On our radar
What’s caught our eye this month?
- 🎮 Meet NVIDIA’s new AI teammates
- McKinsey’s new report: How AI and automation can transform the consumer enterprise
- TikTok’s new AI image-to-video generator
- Hearing all about The Body Shop’s agentic AI journey at UiPath on Tour London
- Our Marketing Director, Catherine, getting an interesting makeover thanks to AI…
- These legends 🤖
- Richard Lim’s retail roundup
- Three of the biggest retail trends of 2025 so far, according to Retail Times
- This interview with UiPath VP Product Strategy, Feiran Hao, on agentic AI
Watch now: Peak at UiPath on Tour Munich
Last month UiPath brought together the DACH region’s leading automation and AI experts to learn, connect and explore exciting opportunities in agentic AI and agentic automation. Peak’s VP Strategy & Partnerships, Chris Ashley, was on stage in Munich to demonstrate our ability to use agentic AI to drive inventory and pricing decisions. You can watch his talk on demand via the link below — just search ‘Peak’ to find Chris’ compelling keynote.