Make uncertainty your new superpower.
Tackle tariffs and supply chain volatility. Turn pricing uncertainty into your competitive edge with AI.
In modern retail, the only certainty is uncertainty
Tariff shocks, geopolitical curveballs, supply chain chaos: for retailers, volatility is the new default. US tariff announcements — described by experts as “biggest change to global trade in 100 years” — are just the latest reminder.
With 68% of US CEOs already increasing prices or considering it due to tariffs, the era of predictable pricing is over. What once required quarterly adjustments now demands daily recalibration as tariff policies shift, supply chains adapt and consumer behavior evolves in real-time.
Maximize your key metrics with AI-driven pricing
Peak’s Pricing AI helps retailers make fast, dynamic pricing decisions. Get price recommendations that find the perfect balance between customer demand and business goals that preserve margin and drive profit. All without spending weeks in spreadsheets.
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SKU-level markdown suggestions
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Real-time tariff adaptation
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Cross-market price coordination
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Predictive promotional optimization
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Model scenarios before they happen
Go from chaos to clarity with Pricing AI for retail
Download the whitepaper to learn now
To win in modern retail, pricing must be more than responsive. It needs to be intelligent, dynamic and fast. It needs AI. Download our whitepaper and discover how your merchandising team can tackle tariffs and supply chain uncertainty — and turn it into a new superpower to drive competitive advantage.
With this technology, we’ve fundamentally changed how we approach pricing. AI gives us the ability to make smarter decisions at speed, ensuring our promotions deliver the best value for our growing customer base and driving both business performance as well as the customer experience.
Dan Finley
CEO, Debenhams Group
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