Tom Summerfield
Customer Development Director (Global)
![Photo of author Tom Summerfield](https://assets.peak.ai/app/uploads/2021/04/09124201/tom-summerfield-peak-headshot-300x300.png)
Latest articles by Tom:
![](https://assets.peak.ai/app/uploads/2024/05/29141724/price-optimization-in-retail-why-is-it-important510x305-aspect-ratio-510-305.jpg)
Pricing
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Retail
Why is price optimization in retail so important?
By Tom Summerfield on May 29, 2024
![](https://assets.peak.ai/app/uploads/2021/02/09124453/retail-sales-down-but-outlook-still-bullish-2021.jpeg)
Finance
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Retail
Yes, retail sales may be down – but the outlook remains bullish in 2021
By Tom Summerfield on February 15, 2021
![](https://assets.peak.ai/app/uploads/2021/01/09124700/AdobeStock_372936267.jpeg)
Marketing
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Retail
Retail strategy: the metrics that matter for 2021
By Tom Summerfield on January 6, 2021
![](https://assets.peak.ai/app/uploads/2020/09/09124935/inventory-optimization-in-retail.jpeg)
Demand
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Retail
Inventory optimization in retail is your silver bullet
By Tom Summerfield on September 30, 2020
![](https://assets.peak.ai/app/uploads/2020/09/09125002/black-friday-supply-chain-strategy.jpg)
Sales
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Retail
The metrics that matter for your Black Friday supply chain strategy in 2021
By Tom Summerfield on September 14, 2020
![](https://assets.peak.ai/app/uploads/2020/09/09125003/black-friday-markdown-strategy-metrics-that-matter.jpg)
Sales
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Retail
The metrics that matter for your Black Friday markdown strategy in 2021
By Tom Summerfield on September 11, 2020
![](https://assets.peak.ai/app/uploads/2020/09/09125004/black-friday-marketing-strategy-metrics-that-matter.jpg)
Sales
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Retail
The metrics that matter for your Black Friday marketing strategy in 2021
By Tom Summerfield on September 11, 2020
![](https://assets.peak.ai/app/uploads/2020/07/09125143/AAAABlog.jpg)
Marketing
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Retail
AI in retail: nine questions answered by our in-house experts
By Tom Summerfield on July 22, 2020
![](https://assets.peak.ai/app/uploads/2020/06/09125308/red-product-tag-2519790.jpg)
Inventory
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Retail
How to optimize your retail markdown strategy
By Tom Summerfield on June 18, 2020
Showing 9 of 9 posts