Make demand shaping your competitive advantage
Retailers who are winning in today’s market don’t just react to demand – they shape it.
Demand shaping is the process of creating and controlling your own demand. By connecting your systems and data together with Peak’s Decision Intelligence platform, you can proactively manage stock and manage the competing objectives across your business.
This could mean linking merchandising and marketing, so you can recommend products to in-market customers before marking down, or syncing your website recommendations with stock levels in your warehouse and supply chain.
This is achievable on Peak, since your customer and product data can be combined, on a platform that allows you to connect solutions and make joined up predictions and decisions, across previously-siloed departments.
What can you do with Decision Intelligence from Peak?
Make faster, smarter decisions that help you track demand and optimize stock allocation.
AI-driven segmentation and recommendations that consider your entire value chain. Decision Intelligence increases purchase frequency, average order value, new customer acquisition and your customer’s experience.
Buying and Rebuying
Missing sales vs overstocking. Making buying decisions has never been harder. Peak’s Decision Intelligence can help you to balance minimizing overstocking with never disappointing a customer.
Allocation and Replenishment
Availability is the new battleground. Right product, right place, right time. AI-driven stock placement can ensure you never miss a sale while maintaining an optimal return on capital employed.
Pricing and Markdown
Your teams are spending unnecessary margin because they can’t see and analyse every key data point they need. Decision Intelligence and AI transforms their world and supports them to make the most profitable decisions, every time.
Data strategy is so important to Superdry’s future success – Peak, and Decision Intelligence, are now a key part of that strategy
Decision Intelligence ensures we offer the right product to the right person at the right time – keeping customers at the heart of our business and using AI to deliver real benefits to them.
With Peak, we believe we’re one step closer to creating a game-changing proposition for all of our customers.
By harnessing Peak’s segmentation power, it’s enabling us to add new levels of efficiency into our digital marketing, with impressive outputs.
No more blanket email spam. Customer conversations are about highly-personalized, relevant content that appeals to them, only when they are in-market.
Customers feel that the retailer “gets them” through more personalized touchpoints, which exceed their expectations and drive brand loyalty.
Customers can find the sizes and styles they want in stock, with no concerns about missing out on their favorite products.
A smarter supply chain means orders are fulfilled on time, building customer satisfaction and reducing churn.
Growth across the value chain
Retailers can optimize and enhance every aspect of their operation with AI, driving efficiencies across the business.
Smarter forecasting and logistics means less wastage and a reduced carbon footprint, helping retailers move towards improving sustainability.
We'd love to work with you
Peak’s specialist team are dedicated to delivering outcomes for retailers. With extensive industry experience, we know the market inside out and have a proven track record.
Peak delivers end-to-outcome for retail
Peak makes it easy to get started
Peak has the technology, strategy, services, and support to help you succeed with Decision Intelligence – a new category of enterprise software.
Messy data? No problem. Peak ingests, transforms, and unifies your data to deliver rapid results with a short time to value.
Solutions are configured to meet your needs, with each one focused on optimizing specific business functions.
Our platform integrates with your existing business systems, so there’s no need to rip and replace.