Retail
Drive commercial growth
Deliver great customer experience with Peak
The AI opportunity
Customer expectations for convenience and personalization have grown with the shift towards online shopping. However, in-store shopping has not gone away. Customers now want a great omnichannel experience that considers their individual preferences.
With the added complexity of rising inflation and continued supply chain pressures, effective cross-functional decision making has never been more vital.
Decision Intelligence helps you make great decisions which improve customer engagement and acquisition, optimize supply and demand and support a more efficient fulfillment process.
An efficient business, happy customers
Imagine if your recommendations on your website automatically knew you had a supply chain challenge and reacted accordingly?
Or, if you could ensure you have the right stock available, at the right time, at the right price, for the right customer – all supported with personalized marketing?
Stop imagining and get started with our applications.
Applications for retail
Our applications, built on Peak, help merchandisers, demand planners, marketers and digital teams get closer to their customers and align decision making across their company. Each application combines data from multiple sources and systems, enriches it with AI and applies business parameters to surface actionable recommendations and insights – on Peak or your preferred system.
Audiences
Audiences provides you with a variety of customer behavior and attribute predictions, so you can segment and select your most relevant customers to target with the right products, at the right time.
Recommender
Recommender uses a range of data – customer metadata, buying/browsing behaviors, product and stock levels – to provide smart recommendations for customers and products.
Markdown
Markdown takes into account predicted demand based on price to calculate SKU-level markdown suggestions, that help you maximize profit and reduce manual decision making.
Products
Products helps you visualize and report on product range performance. It also flags products which require attention (e.g. bestsellers, stockouts, heavy stock) and has in-built line cards with forward weekly demand forecasts and stock levels.
Rebuy
Rebuy uses SKU-level demand forecasts to set target warehouse stock levels and calculates optimal purchase orders to meet demand, minimize stock outs and working capital tied up in stock.
Replenishment
Replenishment uses SKU-level demand forecasts to set dynamic safety stock levels, reorder points and phase in/out dates for each product in every store to ensure you always have the optimal stock cover.
Our core applications are listed above, however, we do have expertise in many other use cases. Contact us if you’re looking for something different.
-
Connected decision making
Link together decision making across your operation with AI, driving efficiencies across the business.
-
Engaging communications
No more blanket email spam. Customer conversations are about highly-personalized, relevant content that appeals to them, only when they are in-market.
-
Improved loyalty
Customers feel that the retailer “gets them” through more personalized touchpoints, which exceed their expectations and drive brand loyalty.
-
Optimized stock
Customers can find the sizes and styles they want in stock, with no concerns about missing out on their favorite products.
-
Effective delivery
A smarter supply chain means orders are fulfilled on time, building customer satisfaction and reducing churn.
-
Improved sustainability
Smarter forecasting and logistics means less wastage and a reduced carbon footprint, helping retailers move towards improving sustainability.
Data strategy is so important to Superdry’s future success – Peak, and Decision Intelligence, are now a key part of that strategy.
Decision Intelligence ensures we offer the right product to the right person at the right time – keeping customers at the heart of our business and using AI to deliver real benefits to them.
With Peak, we believe we’re one step closer to creating a game-changing proposition for all of our customers.
By harnessing Peak’s segmentation power, it’s enabling us to add new levels of efficiency into our digital marketing, with impressive outputs.
You’re in good company
We believe in forging the perfect partnership with our customers, giving you the technology and skills you need to guarantee success with AI.
Peak makes it easy to get started
-
Peak has the technology, strategy, services, and support to help you succeed with Decision Intelligence – a new category of enterprise software.
-
Messy data? No problem. Peak ingests, transforms, and unifies your data to deliver rapid results with a short time to value.
-
Applications are configured to meet your needs, with each one focused on proving value quickly.
-
Our platform integrates with your existing business systems, so there’s no need to rip and replace.
Peak named a Cool Vendor in AI for Retail by Gartner
Gartner research shows that 77% of retailers plan to deploy AI by 2021
Decision Intelligence for retail
Demand: Driving the future of retail
