Privacy Policy

Privacy Policy:

This privacy policy sets out how Peak AI Ltd. uses and protects any information that you give when you use this website or share when communicating with us.

Peak AI Ltd. is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this policy.

Peak AI Ltd. may change this policy from time to time by updating this page. You should check this page intermittently to ensure that you are happy with any changes or updates. This policy is effective from 13 August 2019.

Who we are:

“We”, “us” and “our” in this policy refers to Peak AI Ltd. Our registered business address is: Floor 12, Neo Building, Charlotte Street, Manchester, England, United Kingdom, M1 4ET.

Our company number is: 09307701

We are registered with the Information Commissioner’s Office (ICO) and our registration number is: ZA186006.

Contact us

If you have any comments, questions, or concerns about how or why we use your data, how long we keep it, or what rights you have over it, please get in touch.

You can contact us through the details available on our website, by emailing info@peak.ai, or by writing to us at Peak, Neo, Charlotte Street, Manchester, UK, M1 4ET (please mark FAO Data Protection).

Your information

This section describes how we collect and use your personal information.

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (such as anonymous data).

We will only use your personal information when the law allows us to. The law says that we must identify a lawful basis for each use of your personal data. We rely on a number of lawful bases, including:

  1. Where we have obtained freely given, specific, informed, and unambiguous consent from you to use your personal information in certain ways.
  2. Where we need to perform a contract that we have entered into with you.
  3. Where we need to comply with a legal obligation.
  4. Where it is necessary for us to use your personal information to pursue our legitimate interests (or those of a third party) and we believe that using your personal information in that way is not overridden by your interests or your fundamental rights.

The kind of information we hold about you

We collect, store, and use some or all of the following categories of personal information about you:

  • Usage information: IP address, location, browser details, operating system details, referral source, duration of visit, page views, website navigation information, and service use details. We use usage information to analyse the use and performance of our website and services. Our lawful basis for this processing is our legitimate interest in delivering our services and monitoring and improving our website and services.
  • Account and profile details: name, address, telephone number, email address, usernames, passwords, employment information, job title, employer. We use this information to provide our services, enable certain parts of our website, to ensure the security of your information, and to inform our communications with you. Our lawful basis for this processing is our legitimate interest in the official administration of our website and services.
  • Service information: details about you in either your personal or professional capacity that you disclose to us in the course of us providing our services to you, including data that you provide for the purposes of publishing. We use this information in the course of providing our services to you. Our lawful basis for this processing is that it is necessary in order for us to perform our contract with you.
  • Communication information: email address, address, telephone number, communications content, communications metadata, enquiries. We use this information to communicate with you, including responding to your questions or providing information about our services, website, or relationship. Our lawful basis for this processing is our legitimate interest in building our relationship and communicating with you.
  • Subscription details: email address, subscription preferences. We use this information to send you relevant newsletters and marketing information. Our lawful basis for this processing is consent.
    We may also process your personal information where we have a legal obligation to do so. This may include disclosing personal information to regulators, the courts, or law enforcement bodies.

If you fail to provide certain personal information when we request it, we may not be able to perform our contract with you properly (meaning we may not be able to provide our services properly) or we may be prevented from achieving our legitimate interests (such as ensuring that our website is up to date and works properly).

Change of purpose

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another purpose and that purpose is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the lawful basis which allows us to do so.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

This includes:

  • securely encrypting your data;
  • testing our security and conducting audits to ensure that it stays up to date; and
  • putting contractual terms in place with third parties that process your data to ensure
    that your data and your rights are secured.

Data transfers

We may share your data with third parties, including third-party service providers, suppliers, subcontractors, and other entities in the group. We require all third parties to respect the security of your data and to treat it in accordance with the law.

All third parties are required to take appropriate security measures to protect your personal information in line with our policies. We do not allow third parties to use your personal data for their own purposes. We only permit them to access your personal data for specific purposes and in accordance with our instructions, or in the case of clients for the specific purposes that we have agreed with them in advance.

We may share your personal information with other third parties, for example in with a potential purchaser in the context of a potential sale or restructuring of the business. We may also need to share your personal information with a regulator to comply with the law.

We may transfer your personal information outside the EU. If we do, you can expect a similar degree of protection and respect of your personal information.

Transfers will always be subject to adequate safeguards.

These safeguards may take the form of an adequacy decision. Adequacy decisions are made by the European Commission in respect of certain countries. An adequacy decision means that the countries to which we transfer your data are deemed to provide an adequate level of protection for your personal information.

To ensure that your personal information does receive an adequate level of protection in the absence of an adequacy decision, we will put in place binding corporate rules or standard contractual clauses approved by the European Commission or the ICO to ensure that your personal information is treated by those third parties in a way that is consistent with and respects the EU and UK laws on data protection. If you require further information about these protective measures, please contact us using the details at the top of this page.

Cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes, and dislikes by gathering and remembering information about your preferences.

  • Strictly necessary cookies. These are cookies that are required for the operation of our website.
  • Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognize you when you return to our website. This enables us to personalize our content for you and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited, and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

We also use Web Beacons. Some of the pages on our website and email newsletters may contain electronic images called web beacons, sometimes known as one pixel GIFs, clear GIFs or pixel tags. These allow us to measure engagement with our communications. They are not used to access personally identifiable information without your consent.

Please note that third parties may also use cookies, over which we have no control.

We use Google Analytics and HotJar to analyze the usage of our website. Google Analytics and HotJar uses cookies to collect information about website use. You can find more information about Google Analytics in Google’s privacy policy here: https://www.google.com/policies/privacy/ and https://www.hotjar.com/legal/policies/privacy

We also use HubSpot to report on website activity. HubSpot uses cookies to collect information that tracks activity across our site. You can find more information on these cookies in HubSpot’s privacy policy here: https://legal.Hubspot.com/privacy-policy.

We may use cookies to:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website.
  • Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognize you when you return to our website. This enables us to personalize our content for you and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited, and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Cookies do not provide us with access to your computer or any information about you, other than that which you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Unless you have changed your browser to refuse cookies, our website will issue cookies when you visit it. To learn more about cookies and how they are used, visit www.allaboutcookies.org.
If you have any questions please contact us using the details at the top of this page.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

How long we hold your data

We will only hold your data for as long as we need it for the purpose that we are using it for.
When we provide services to you under an agreement, we will hold your data for as long as our relationship lasts and for up to 1 year afterwards (just in case you re-engage with us, or we need to contact you about our work).

Where we are using your data for one of our legitimate interests,
we will only hold your data for as long as we have that interest. In certain circumstances, you can ask us to stop using your data earlier. You can find more information about your rights below, alternatively you can contact us at any time using the contact details at the top of this page.

You have the right to be informed

We have a legal obligation to provide you with concise, transparent, intelligible, and easily accessible information about your personal information and our use of it. We have written this policy to do just that, but if you have any questions or require more specific information, please contact us using the details at the top of this page.

You have the right to access your data

You have the right to ask us to confirm whether or not we hold any of your personal information. If we do, you have the right to have a copy of your information and to be informed of the following:

  • why we are using your information;
  • what categories of information we are using;
  • how long we envisage holding your information.
  • how long we envisage holding your information.

In order to maintain the security of your information, we will have to verify your identity before we provide you with a copy of the information we hold.

You have the right to correct our records

Where you have requested a copy of the information we hold about you, you may notice that there are inaccuracies in the records, or that certain parts are incomplete. If this is the case, you can contact us so that we can correct our records.

You have the right to be forgotten

There may be times where it is no longer necessary for us to hold personal information about you.

This could be if:

  • the information is no longer needed for the original purpose that we collected it for;
  • you withdraw your consent for us to use the information (and we have no other legal reason to keep using it);
  • you withdraw your consent for us to use the information (and we have no other legal reason to keep using it);
  • we have used your information unlawfully; or
  • we are subject to a legal requirement to delete your information

In those situations, you have the right to have your personal data deleted.

You have the right to data portability

You have the right to obtain a copy of your personal data for your own purposes. This right allows you to move, copy, or transfer your personal data more easily from one IT system to another, in a safe and secure way. If you would like us to transfer a copy of your data to you or another organisation, we will provide a structured, commonly use, and machine-readable file (such as a .CSV file).

You have the right to object to direct marketing

You can tell us at any time if you would prefer not to receive direct marketing from us. A link to this policy and an unsubscribe link OR instructions on how to unsubscribe are included in all our marketing communications.

You have the right to restrict how we use your information

You have the right to ask us to stop using your personal data in any way other than simply keeping a copy of it. This right is available where:

  • you have informed us that the information we hold about you is inaccurate, and we have not yet been able to verify this;
  • you have objected to us using your information for our own legitimate interests and we are in the process of considering your objection;
  • we have used your information in an unlawful way, but you do not want us to delete your data; and,
  • we no longer need to use the information, but you need it for a legal claim.

You have rights related to automated decision-making and profiling

Automated decision-making takes place when an electronic system uses personal information to make a decision without human intervention. You have the right not to be subject to automated decision-making which will have a legal effect upon you or otherwise similarly affect you.

We use automated-making solely to personalize our communications with you, for example by presenting personalized website content or email messages.
If you have any questions or concerns about your rights, you would like more information, or you would like to exercise your rights, please contact us at any time using the contact details at the top of this page.

Concerns?

If you have any concerns over how we use your data, please contact us in the first instance so that we can try to help. Our contact details are listed at the top of this page.

If you are not satisfied that we have addressed your concerns properly, you can lodge a complaint with the Information Commissioner’s Office (the ICO). Their contact details are below:

Information Commissioner’s Office

Wycliffe House
Water Lane
Wilmslow
Cheshire
United Kingdom
SK9 5AF

Tel: +44 303 123 1113

Web: www.ico.org.uk

Disclaimer:

Information contained in this website is for general information purposes only. The information is provided by Peak and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.

Through this website you are able to link to other websites which are not under the control of Peak. We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.

Every effort is made to keep the website up and running smoothly. However, Peak takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.