Earlier this year, Google announced a two-year wind down of third-party cookie tracking availability on its Chrome browser, following in the footsteps of Safari and Firefox. For many, this news may have slipped under the radar – but the importance of this change cannot be underestimated.
This is a show-stopping shift in the world of online browsing that will have a demonstrable impact on brands, digital teams and technology businesses across all sectors. The race is now on for businesses to get a better handle on their first party data to power customer acquisition, with a bigger focus on driving brand loyalty and higher lifetime values.
For our next Masters of AI webinar, we’re welcoming industry experts to discuss the implications of this move, and what advertisers and marketers need to do in order to prepare.
This event will help you better understand the impact of Google’s cookie phase-out and the implications it has for advertisers, marketers and digital teams. Our speakers will be discussing topics like marketing data management, creating a seamless customer journey that can be tracked through to sale, and how artificial intelligence (AI) can prepare brands for this new era in advertising.
Agenda – Thursday 22 October
18:00 – Introductions and Welcome from Robyn Scott, Commercial Manager at Peak
18:15 – Presentation from Miya Knights, Head of Industry Insight at EagleEye
18:30 – Panel discussion with Miya Knights and Matt Wheeler, CEO at Driftrock
18:45 – Group Q&A discussion