Hub Blogs WATCH: How The Body Shop powers pricing and promotion performance with AI

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Jon Taylor

Head of Brand & Content

WATCH: How The Body Shop powers pricing and promotion performance with AI

By Jon Taylor on August 8, 2025

How do you make pricing decisions across nearly 80 global markets, most of them franchise-owned, without drowning in spreadsheets? For retailer The Body Shop, the answer was to embrace AI.

In this short interview, Hilary McNair, Global Commercial Director, shares how The Body Shop moved beyond Excel to unlock powerful data-led insights with Peak, a UiPath company.

From smarter promotional strategies to stronger margins, she reveals how AI is helping them make faster, more confident decisions at key commercial moments.

Watch now

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