Powering profitability for a global apparel brand with AI pricing and inventory optimization

With over $12 billion in annual revenue, this megabrand had the scale, reach and consumer loyalty most retailers dream of. But with that came complexity — and traditional pricing and inventory strategies simply couldn’t keep up.

Working closely with Peak, the retailer deployed both Inventory AI and Pricing AI; two Peak products designed to make smart, automated decisions at speed and scale. These AI models analyzed huge volumes of data in real time, answering business-critical questions: where should each product be sold? At what price? And when is the right time to move items into off-price channels?

The impact was significant. Peak’s solutions now power pricing and allocation decisions for thousands of products, with an incredible 95% of recommendations being adopted by the retailer’s teams. That level of trust in the system reflects the accuracy, transparency and results of the AI’s recommendations.

The results have been impressive, too. They include an annual $23 million uplift in EBITDA — all while optimizing the flow of inventory and maintaining pricing control across multiple markets.

The solution combined Peak’s Pricing AI, which intelligently optimized markdown and price points, with a customized replenishment module powered by Inventory AI. This integration ensured not just better pricing, but smarter, more efficient product movement — keeping popular SKUs in stock where demand was high, and moving lower performers out before they led to missed margin.

This case shows how leading global retailers are increasingly turning to AI not just as a tool for automation, but as a partner in their decision making. In a highly competitive market, where speed, precision and profitability go hand-in-hand, this retail giant now has a clear advantage.