Peak's co-founders, Richard and David (and Richard's son!) with the manager of West Didsbury & Chorlton AFC

Peak sponsors West Didsbury & Chorlton AFC

By Richard Potter on February 8, 2024

Since the early days of Peak, football has been something that’s brought us together.

Our 5riendly-a-side team plays in Manchester’s Alternative Football League, a casual football league dedicated to women, non-binary and transgender individuals. We have a highly competitive fantasy league, annual summer BBQ tournament and our data scientists have even built an AI algorithm to help choose fair teams for weekly 7-a-side.

Football is important to Peak, and that’s why I’m so proud to announce Peak’s sponsorship of West Didsbury & Chorlton AFC.

Myself and my fellow co-founder, David, are Chorlton residents and regulars at their Brookburn Road stadium. This season, we’re taking our support for West one step further with three pitchside advertising hoardings. The message for the West players is clear: Do Great. It’s a slogan used by Peak that encourages our wide-ranging customer base — which includes the likes of Nike, Molson Coors and Marshalls — to reach new heights in business using AI.

The exciting new partnership builds on our existing community outreach with the likes of FareShare Greater Manchester — best known for its campaign against food waste, championed by Marcus Rashford — and voluntary work with Manchester Urban Diggers and Platt Fields Market Garden.

We’re delighted to have partnered with the club and to be playing our part in supporting West on their journey. We’re excited to see what the future holds as both of our respective teams continue to strive for greatness!

Richard Potter

CEO & co-founder, Peak

About West Didsbury & Chorlton AFC

Founded in 1908, West Didsbury & Chorlton AFC – nicknamed “West” – has become the leading community club in south Manchester. Our sponsorship will support their junior, women’s and men’s teams, who play an important role in the local community.

You can see the Peak logo proudly showcased at Brookburn Road, and our shared values of high performance and inclusion were a key reason for choosing to sponsor West Didsbury & Chorlton AFC. Through this sponsorship, we’ll reach out to a passionate football community, who share these values, and the belief that football should be for everyone.

Peak signage with a West Didsbury & Chorlton AFC scarf proudly draped over the top

How you can support West Didsbury & Chorlton AFC

If you fancy joining us on a matchday, head down to West’s Brookburn Road stadium in Chorlton. Tickets are £7 per person and available online via Shocal or at the turnstile on the day.

On a matchday, you can expect a family-friendly environment with a great atmosphere from hundreds of supporters and a variety of food and drinks available to purchase from independent Manchester vendors. 

Check out upcoming fixtures for the women’s team and men’s team:

  • Women’s team (NWWRL Premier) fixtures here
  • Men’s team (NWCFL Premier Division) fixtures here.

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