Peak secures $75 million in Series C funding led by SoftBank Vision Fund 2

By Team Peak on August 31, 2021

Funding follows $21 million Series B in February 2021.

Artificial Intelligence (AI) company Peak has raised a $75 million Series C funding round led by new investor SoftBank Vision Fund 2*, with participation from all existing investors, including MMC Ventures, Oxx, Praetura Ventures, Arete and Octopus Ventures. This brings Peak’s total funding raised to date to $119 million.

Peak’s software platform enables companies to embed AI into the core of their decision making and operations. This commercial application of AI to optimize business performance is known as Decision Intelligence; enabling companies to boost operational efficiency, grow revenues and profits. It is set to be the most important enterprise software category of the next decade.

By making AI accessible to more businesses, Peak has seen strong demand for its Decision Intelligence platform over the past 12 months, with revenues more than doubling thanks to new customer wins in Europe, the USA, Middle East and India. With Peak, businesses are empowered to make great decisions with the help of AI across their sales, marketing, demand management, and supply chains, regardless of their AI maturity and capability.

We’re proud to be working with some of the biggest brands in the world. Modern businesses are complex and operate in an ever-changing world. It’s becoming impossible to run them without AI, which is enabling them to make consistently great decisions, faster and more accurately than ever before.

Richard Potter

CEO and Co-founder, Peak

Peak’s platform is used by retailers, CPG, direct-to-consumer and manufacturing businesses to drive transformational results, including examples such as a 5% increase in total company revenues, a doubling of return on advertising spend, a 12% reduction in inventory holdings and a 5% reduction in supply chain costs. These gains are adding millions to the top and bottom line of these companies. Customers include Nike, PepsiCo, KFC, PrettyLittleThing, Superdry and CJ Group.

This latest funding will fuel an ambitious global expansion, with new offices opening in both the USA and India, as well as increasing R&D investment in Peak’s Decision Intelligence software. As a result, Peak is planning to create more than 200 new jobs globally in the coming year.

No other software company offers a platform like Peak. We uniquely simplify the task of data scientists and engineers, who use Peak to rapidly create and deploy AI applications to business users. These applications empower day-to-day decision makers across businesses to achieve transformational gains. We’re delighted to welcome SoftBank as our new lead investor. The funding will help us empower many more businesses with Decision Intelligence over the coming years. It will further catalyze our growth and global expansion plans.

Richard Potter

CEO and Co-founder, Peak

In Peak we have a partner with a shared vision that the future enterprise will run on a centralized AI software platform capable of optimizing entire value chains. To realize this a new breed of platform is needed and we’re hugely impressed with what Richard and the excellent team have built at Peak. We’re delighted to be supporting them on their way to becoming the category-defining, global leader in Decision Intelligence.

Max Ohrstrand

Senior Investor, SoftBank Investment Advisers

About Peak

Peak is the pioneer of a new category of enterprise software, Decision Intelligence; the commercial application of AI to optimize business performance. Decision Intelligence allows companies to fulfill their potential, grow revenues and profits. Peak’s platform is used by leading brands across industries such as retail, CPG, direct-to-consumer, construction, and manufacturing.  Peak’s customers include Nike, PepsiCo, KFC, PrettyLittleThing, Superdry and CJ Group. 

Peak has been named a Gartner ‘Cool Vendor’ for AI in retail, and was also named in The 10 Best Technology Companies to Work for 2021 with the Best Companies 3-star ‘World Class’ accreditation, which recognises extraordinary levels of employee engagement. Peak is an Amazon Web Services (AWS) Retail Competency Partner and Machine Learning Competency Partner, and is ISO 27001 accredited.

*As of the date of this press release, SoftBank Group Corp. has made capital contributions to allow investments by SoftBank Vision Fund 2 (“SVF 2”) in certain portfolio companies. The information included herein is made for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy limited partnership interests in any fund, including SVF 2. SVF 2 has yet to have an external close, and any potential third-party investors shall receive additional information related to any SVF 2 investments prior to closing.

For more information, drop us a line.

Get in touch with our team to learn more about Peak and our Decision Intelligence offering.

More from Peak

Download one of our informative Decision Intelligence guides, or sign up to AltitudeX – our new one-day immersive event – to see us in person in Manchester on Thursday 4 November.

Decision Intelligence

Decision Intelligence: the real new normal

How to revolutionize decision making, grow your business, and improve your bottom line.

AltitudeX

Date: 4 November 2021
Time: 09:00 GMT
Location: Depot Mayfield, Manchester
Decision Intelligence

How to get started with Decision Intelligence

Take the first steps on your journey to AI-powered decision making.

Stay in touch!

Subscribe to our newsletter to find out what’s going on at Peak

Subscribe today!