decision intelligence report peak

Going nowhere fast: Two-thirds of UK CEOs experience ‘Decision Paralysis’, and over half regret a major business decision

By Peak on March 22, 2021

A report released today by Peak reveals that two-thirds (67%) of CEOs and other C-suite executives in the UK have experienced ‘decision paralysis’, defined as an inability to make or decide on a solution or course of action usually caused by over-analysing or overthinking a situation. 

With the quality of decision making at a premium in the wake of evolving consumer demands, the continued e-commerce boom and the global pandemic, the choices C-level executives make today will determine how quickly they bounce back or whether they recover at all.

Peak’s inaugural Decision Intelligence Report 2021 set out to provide UK businesses with a clearer and deeper understanding of the factors that affect decision making at senior levels and identify areas for improvement. The report surveyed 500 participants sitting in both C-suite executive and founding roles in business across the UK, ranging from SMEs to companies turning over more than £25 million annually. 

The report also found almost two-thirds of C-suite executives (64%) admitting that decision making is now more complicated than ever before, with around half (49%) disclosing that decision making takes too long within their company and that they had recently delayed making a big business decision until it was too late. 54% also revealed they regret having made a major business decision. 

When asked to identify some of the root causes of decision paralysis in their businesses, 60% of the participants pointed to outdated processes and operations that needed to be unlearned or overhauled. 

Richard Potter, co-founder and CEO at Peak, commented on the findings:

Despite businesses having more data at their disposal than ever before, it's clear, from our report that decision making is harder than ever. The last year has been an immensely tough time for business and making the right call at the right time has never been more important. Luckily, we're now in a technological era where AI can help make decisions alongside us. We believe that AI can fundamentally change how we make decisions and is uniquely placed to help us make the most of the vast and complex data at our disposal, and make decision paralysis a relic of the past.

Richard Potter

CEO and co-founder, Peak

 Other key findings from Peak’s Decision Intelligence Report 2021 include:

  • Adapting to change: Most (67%) of UK business leaders are starting to adapt to the ever-changing world of work and admit to having evolved their decision making process in the last five years.
  • Death by bureaucracy: 57% of C-suite executives say ‘real change in their business is stifled by red tape’.
  • The future is intelligent: Three-quarters (73%) of C-suite execs say developments in AI will be part of the most important innovations in the next 50 years.
? Download your copy of the Decision Intelligence Report 2021 to see more stats ?


AI | Technology

Decision Intelligence Report 2021

We surveyed 500 UK C-suite leaders to learn about their decision making...

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