Debenhams Group and Peak collaborate on cutting-edge AI to stay ahead of holiday demand
By Peak on November 17, 2025As the Golden Quarter gets underway, Debenhams Group — home to PrettyLittleThing, boohoo, boohooMAN, Karen Millen and Debenhams — has introduced a new artificial intelligence solution to help manage sales, stock and pricing more effectively across its brands.
By combining information on stock, pricing and promotions, it gives teams a clearer view of demand and performance, helping them respond quickly as shopping patterns shift through the season.
The new agentic AI solution is the latest step in Debenhams Group’s investment in innovation to improve efficiency and agility. It can predict and guide decisions, and act on them autonomously, saving the merchandising team time each month and increasing the speed and accuracy of decision making across brands.
By providing teams with better insights and enabling more timely decisions, the approach is helping to strengthen planning and coordination across the Group in the run-up to Black Friday and the festive shopping season. Debenhams Group first partnered with Peak, a UiPath company, in June to explore how AI could enhance product pricing and promotions.
As a digital-first retailer, we’re embracing AI to make smarter, faster decisions that simplify our operations and enhance the customer experience. This technology will transform how we manage stock and pricing — especially during the busy festive season — and help us continue to deliver great value and service across all our brands.
Dan Finley
CEO, Debenhams Group
The future of retail belongs to intelligent AI systems — ones that will optimise decision making and take action alongside the business team. By bringing this level of agentic AI innovation to market, Debenhams Group is setting the benchmark for how technology can transform retail performance today.
Richard Potter
CEO and co-founder, Peak
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