Portrait of author Jon Taylor
Jon Taylor

Head of Brand & Content

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Portrait of author Liam McCaffrey
Liam McCaffrey

Global Campaign Strategy Manager

Marketer with a background in SRM and science communication.

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10 reasons why you can’t miss AltitudeX 2024

By Jon Taylor, Liam McCaffrey on September 10, 2024

The way we live and work is changing. Artificial intelligence (AI) is now a part of our everyday lives — but that doesn’t mean it’s time to become an AI expert.

To succeed, we also need to perfect the skills and qualities that AI can’t achieve or emulate; those that make us human.

That’s why AltitudeX is back. We’re giving you exclusive access to tips and tales from extraordinary leaders, and the chance to learn how to break through barriers and overcome challenges to reach new heights through high performance.

It’s our annual business leaders’ AI summit, where we’re proud to present a programme of candid conversations with fascinating and inspirational people. Here’s what you can expect from this year’s summit 👇

Learn how to win in the AI era

How do we win in the AI era? We can’t all be AI experts. Instead, we need to get even better at what we do. Discover what you really need to know to succeed in the future of work, from technical knowhow to the human qualities and skills that will make you indispensable in the years ahead.

Uncover steps to success with an Olympic medallist

2024 was an extraordinary year for British sport. We watched as British Olympic athletes won medal-after-medal, reaching new heights in their career. But what does it take to become an Olympic medalist? And what could business leaders learn from their stories? Steve Parry (pictured below) has the answer. An Olympic bronze medal-winning swimmer at Athens 2004, Steve has since gone on to launch his own business. He’ll be explaining what it takes to win an Olympic medal and how to translate those learnings into business success. He’ll give insight into how to succeed at both work and in life through the power of a strong mindset, and by taking individual responsibility while also building the right team around you. 

Discover the power of lifelong curiosity

We’re born with seemingly endless curiosity, but as the years go by, we tend to lose that curiosity, with a creeping feeling that we’ve seen it all before. Simon Clarke has worked for some of the world’s biggest drinks brands, including Coca-Cola. He believes that keeping hold of that curiosity is key to innovation, to success as a leader and a business more broadly. At AltitudeX, you’ll learn how to hold on to your curiosity and the incredible impact this can have.

Network with supply chain specialists and industry leaders

AltitudeX will welcome an exclusive audience of inspirational leaders and senior figures from some of the world’s biggest organizations. Already confirmed to attend are representatives from the likes of PepsiCo, PZ Cussons, Hain Daniels, Ralph Lauren, Virgin Media O2 and Co-op. This is your chance to network with renowned industry leaders and supply chain specialists who have reached new heights in their careers — and to hear, first-hand, the secrets to their success.

Ask the questions that can change everything

Questions can change lives. Whether we’re asking ourselves, or someone else we can learn from. We’re thrilled to welcome someone who knows all about the art of asking questions: Guardian journalist, BBC host and author, Mark Lawson. 

Mark has interviewed some of the most fascinating people in the world, including Noel Gallagher, Stephen Fry and Brian Cox. At AltitudeX, he’ll sit down for a fireside chat to explain how to ask the questions that can change everything. 

Find out what generative AI means for you

AI has taken an interesting turn. With recent advances in generative AI, we’re seeing AI create art, write poems, plan recipes — it’s doing the things we thought would always remain in the domain of humans. But what does the boom in generative AI tools mean for business leaders? At AltitudeX, our generative AI workshop, run by experts in the field, will explain what this technology means for you.

Immerse yourself in the history of the beautiful game

Manchester is a city that is synonymous with football, so we’re thrilled to be hosting this year’s AltitudeX at the incredible National Football Museum. Attendees will gain exclusive access to the entirety of the museum — which will be closed to the public on event day — and get the chance to explore its incredible collection that showcases the history, culture and power of football. On top of this, there’ll be interactive games, a penalty shoot-out competition and some unmissable ticket giveaways!

Explore empathy against the odds

Put all the targets, processes and politics aside. What leadership really comes down to is people. But how do you drive high performance in a team? For Janet Hadley, Head of Supplier Engagement at the Co-op, the answer is empathy — building connections of mutual empathy that creates motivation and meaning, even in the hardest of times. Learn how you can be a more empathetic leader, only at AltitudeX.

Learn the virtue of impatience

Impatience is often seen as a vice. But impatience also drives urgency. Impatient leaders are the ones who want to move faster, who motivate others to do so. But how do we get the virtues of impatience, while avoiding some of the associated vices? At AltitudeX, we’ll explain how impatience can define success and how you can benefit from it too.

Oh, and let’s not forget the food and drink…

Yep — just like every good football-related experience there’ll be half-time pies and post-match pints (or any other alcoholic/soft drinks that tickle your fancy.) We’ll see you for a glass or two of the good stuff in the networking zone after the final whistle!

Sign up for AltitudeX 2024

Join us on Thursday 10 October as we welcome business leaders from across industries. We’ll be hearing their stories; the big ideas that helped them reach new heights, personally or professionally 👇

AltitudeX 2024

Date: 10 October 2024
Time: 09:00 BST
Location: National Football Museum, Manchester

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