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WEB MONITORING

To stay ahead of your competitors, you need to have the most up-to-date and accurate information available. By monitoring the web in real-time, you can keep tabs on things like customer sentiment, product pricing fluctuations and risks to your supply chain.

THE CHALLENGE

Keeping informed on crucial information is key to success in business, but it’s not always easy to find sources that are both reliable and up-to-the-minute. What’s more, you might need timely, accurate information in a host of different areas, requiring multiple services and lots of expenditure.

THE PROCESS

Peak’s data machine is able to track any type of online data, from any source, in real-time. It can do alone what you would otherwise need multiple data tracking services to do. By understanding what your business needs, we identify the data types and sources you need and build the notifications, actions or automation that is required.

THE TECHIE BIT

We start by unifying web data from diverse sources such as public datasets, social media, news articles, RSS feeds, APIs and Peak’s proprietary datasets to create a single combined view of the web data you are interested in. For topic-based monitoring, we analyse the data with an ensemble of natural processing techniques, such as TFIDF vectorisation, part of speech tagging, word vector embedding and sentiment analysis to return only those sources relevant to your business. For quantitative sources, like for real-time price monitoring, we apply change point detection and machine learning to help feed your internal systems and to keep you up-to-date with fluctuations.

THE RESULTS

Our machine can track any data or information you need in real-time, providing insights that can inform decision making and be acted upon to give you a competitive edge. The data types and sources we track are entirely customisable, meaning our service can be shaped to fit your organisation exactly, and your tracking can be added to and refined over time.

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