Natural language processing classification

Powered by Peak's Decision Intelligence platform.

Who are you?

GlaxoSmithKline (GSK) is a global healthcare company based in London, UK. It is one of the largest pharmaceutical companies in the world. When developing new products, part of the process includes the rigorous testing of these products through drug trials. GSK tasked Peak with improving its methods for classifying the open text field data received as part of drug trials.

What was the challenge?

When GSK run drug trials, they have MSLs (Medical Science Liaisons) whom they connect with to obtain various information from healthcare professionals. The MSLs conduct interviews with these professionals and input raw, unstructured text data, and then send it to GSK. Issues arise when GSK has to label and classify this information manually; it’s incredibly time-consuming, and different GSK employees may subjectively classify responses in different ways.

What did Peak do?

Peak has developed a unique Natural Language Processing (NLP) classification model for GSK, powered by our Decision Intelligence platform. This model is used to label a controlled set of sentences. Ambiguity is high in open field text, so to handle this, Peak’s model can provide up to two or three labels (if appropriate) to any given comment.

The platform increases the value and accuracy of a particular comment compared to only using one label. The model can also run through all historical responses as well as ones that will be input in the future to standardize labels and remove subjectiveness.


is the application of computational techniques to the analysis and synthesis of natural language and speech.

What’s the upshot?

The model provides GSK with a more efficient way of labeling sentences than their previous manual methods. GSK ran strict testing of Peak’s model on a controlled data set, which delivered results with 80% accuracy. One of the other main benefits of the Peak model was the ability to assign more than one label to particular sentences. 70% of all sentences were assigned a second label, with 30% assigned a third label – allowing GSK to perform a more in-depth analysis of this essential language data.

The potential applications of Decision Intelligence are vast.

Get in touch with our expert team to discover what it could do for your business.

Decision Intelligence

Decision Intelligence: the real new normal

How to revolutionize decision making, grow your business, and improve your bottom line.

Sign up to the Peak newsletter

Get the latest Peak news and AI insights delivered straight to your inbox