A quick chat with one of our experts will help you understand how your business can do great things with data.



We have put together a list of the frequently asked questions we receive. If you can’t find your question below just get in touch.

About Artifical Intelligence

What is artificial intelligence (AI)?

There are lots of different definitions of AI, but we define it as: “hardware or software that exhibits intelligent behaviour.” By “intelligent behaviour,” we mean the ability to calculate, understand, reason, plan, communicate, learn and perceive. There’s no one type of artificial intelligence and it can be used for all sorts of different purposes.

Our Data Science Lead Kaylea has done a great explainer video which you can see here!


What is machine learning (ML)?

ML is an advanced type of AI that is able to learn by itself, rather than by human programming. ML computers learn by experience, testing and adaptation, getting smarter the more they see.

Why is AI important?

AI is helping people to achieve things that we couldn’t otherwise do. It can’t do many of the things that the human brain is capable of, or the variety, but it can do certain specialised things very well. For example, AI is much better at identifying patterns and trends in large data sets than people are, making it a potential powerful tool for businesses.

About Peak

What can Peak do for my business?


We offer a continuous, end-to-end service that begins with identifying what your business wants to achieve, how your data can help you to achieve it and what return you can expect to see on your investment. If you choose to work with us, we bring all your data together into one, central AI brain, cleaning it in the process, and use our AI technologies to find potential growth and efficiency opportunities.

Our experts analyse the results and provide tailored recommendations based on your business goals and strategy. Our system analyses the results continuously, with new data being fed back in constantly, so you’re always getting fresh insights and the system learns as it analyses, so your results improve all the time.

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How is Peak different to other AI companies?
Most tech companies leave success in the hands of their customers. We don’t. We provide our customers with a fully managed service to support every stage of their journey with us.  We won’t just sell you an out-of-the-box software solution and leave you to it. From implementing and onboarding our AI System, to monitoring, managing and evaluating the results, we’ll be with you every step of the way to maximise your success.
Will my data be secure and GDPR compliant?
Yes. Our platform has been designed with security at its core and engineered to protect your data throughout your time working with us. It’s secured using best practices and is encrypted at rest and in transit using a 256-bit Advanced Encryption Engine. We host our platform on Amazon Web Services (AWS), which has an exemplary security record and certifications, including ISO27001, SOC 1-3 and CyberEssentials plus. To validate our high-level security, we’re also subject to frequent third-party security checks and penetration tests.

Your Business

What can AI do for my business?

There are all sorts of applications for AI in business, from product development, to sales and marketing, to warehousing, logistics and supply chain monitoring. Among other things, it can be used to identify different groups among customers for targeting, for forecasting the demand of products and services, for identifying risks in a company’s supply chain well in advance and for improving the quality of lead generation and scoring.

What data can I use with AI?
AI can work with any type of data. In addition to typical business fare such as sales figures, item inventories and logistics information, it can also work with unstructured data like emails and social media interactions. For businesses though, the key is to understand how AI might help you achieve some aspect of your business strategy and to identify what data it would need to do that.
How do I know if my data is good enough to use with AI?

You may think your data isn’t good enough to use AI, however this is nearly never the case. We will walk you through the steps needed to evaluate your data, analysing it to  see if we can confidently add value to your business.

Where do I start with AI and data?

As with any tool or technology, there’s no point in using AI for the sake of it – only if there’s value in doing so. For businesses, the value isn’t in AI itself, but the data that you can use it with.

Approaching your data is no different to any other part of business – your focus and goals should trickle down from the top, with your data being harnessed to help you deliver your business strategy. You should also identify where all your different silos of data are, such as in customer relationship management (CRM) systems, point of sale (POS) systems and content management systems (CMS).

Talk to our experts

Peak gives your business the opportunity to grow quickly, efficiently and continuously, using data that you already have.

To find out how your business could use data, send a message to one of our experts. We’ll tell what’s possible, with no hard sell.

A quick chat with one of our experts will help you understand how your business can do great things with data.