- 27%increase in sales
- 35%reduction in operational costs
“Peak increased our call-centre revenues by 27% in just 30 days.” Terry Hogan, CEO, Regit
WHO ARE YOU?
Formerly Motoring.co.uk, Regit is the UK’s leading online service for motorists. Working with Peak and its predictive analytics technology, we’ve been able to predict which of our 2.5 million users are going to change car and when. This means we can serve our customers in a more personalised and targeted way and has increased our call-centre revenues by more than a quarter.
WHAT WAS YOUR CHALLENGE?
There are two parts to our service: we generate leads for companies in the automotive industry by providing a way for people to book test drives, buy and selling cars and request brochures, among other things. We were, however, unable to predict which users were likely to change car, or even know which ones had changed cars until after the event.
WHAT DID PEAK DO?
Using Peak’s Artificial Intelligence System (AIS), they pulled together our user data with data from our website and marketing systems, as well as from the DVLA. They then applied ‘Categorical Machine Learning models’ that can handle both category and variable data simultaneously to give predictions about the likelihood of users changing car, resulting in a sale for Regit.
Peak’s AIS utilises AWS SageMaker to deploy machine learning models, with the system creating a simple ‘lead-score’ which is then pushed into our CRM system. This lets our call-centre agents prioritise their activity based on the users with the highest chance of converting to a sale.
Categorical Machine Learning
A type of artificial intelligence that allows computers to learn something through experience, testing and adaptation, rather than having been explicitly programmed in the first place.
increase in sales
reduction in operational costs
WHAT’S THE UPSHOT?
Working with Peak, we’ve had a 27% increase in sales. We’ve also been able to reduce operational costs by up to 35% by simply staffing the call-centre at the times of day most likely to result in a sale to a user or customer. Not only are we now offering improved services to our customers, increasing their satisfaction levels, we’ve been able to grow our revenues in doing so.
Working with Peak has shown us the power of machine learning and predictive analytics. Through our subscription to their service, we have gained a cutting-edge data analytics capability which has enabled us to drive a 27% revenue growth through our call centre. We couldn’t be happier with the results – we are actively recommending Peak to third parties. Terry Hogan, CEO, Regit
This customer story provides an insight into how Peak can help businesses to grow. To learn more about how we can help you with increasing sales and company performance using predictive analytics and machine learning, have a chat to one of our directors. We’ll tell what’s possible, with no hard sell.