- 97%user increase in 4 months
“Peak doubled our number of active users from 750,000 to 1.5 million in four months.”Gilbert Corrales, CEO, Leaf
WHO ARE YOU?
Leaf is Latin America’s favourite music streaming service and one of the top five worldwide. Using Peak’s Customer Retention module, which combines clustering, behavioural analytics and predictive analytics to increase retention and lifetime value (LTV) of customers, we grew our active user base by 97% in a four-month period.
WHAT WAS YOUR CHALLENGE?
We initially grew rapidly and were able to acquire users at very low costs, but needed ways to keep those customers for longer and, as a result, improve their lifetime value.
WHAT DID PEAK DO?
We gave Peak access to our user data, which includes attributes, application and operational info. They combined it with data from their ad-platforms and YouTube, as well as data scraped from the web. After sorting through and modelling it, Peak began mining the data for patterns and trends that could help us to achieve our goal.
Working with AWS’s machine learning solutions, and by using clustering models to separate hundreds of millions of our users’ actions in groups, Peak was able to identify our most valuable users, how they were acquired and how they used the service.
We were given a simple set of dashboards, as well as a live data feed. These meant we could target users with the highest chance of becoming high-value customers. It also allowed our product team to shape the platform around the behaviours of the most valuable users.
Through our subscription to Peak, we’ve had regular support both throughout the on-boarding process and on an ongoing basis. This support includes fortnightly insight-reviews, weekly progress reports and quarterly service reviews.
WHAT’S THE UPSHOT?
Our work with Peak has shown us just what can be done with big data analysis in business today. Not only have we been able to grow faster, but we’ve also been able to make decisions and optimise our marketing spend in ways that we previously couldn’t.
In using Peak, we have gained a data capability previously out of reach for a company like us. Peak’s platform and service enable us to make use our vast amounts of user-generated data for practical business reasons and drive growth. It is a no-brainer for companies to run on Peak for all their advanced analytics needs – something all businesses need to do today to compete.Gilbert Corrales, CEO, Leaf
This customer story provides an insight into how Peak can help businesses to grow. To learn more about how we can help you with increasing sales and company performance using predictive analytics and machine learning, have a chat to one of our directors. We’ll tell what’s possible, with no hard sell.