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Direct-to-Consumer Personalization

Target consumers with the right product and right message, at the right time

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One-to-one conversations with every single consumer, all the time

Peak uses artificial intelligence (AI) to help e-commerce managers and digital marketers forge deeper relationships with consumers, driving brand loyalty through optimizing every digital touchpoint.

CODI, Peak’s Connected Decision Intelligence system, optimizes the relevance of email messaging to target and acquire new high value consumers. CODI also improves the onsite experience with recommendations to keep consumers brand loyal – increasing conversions and revenues.

Direct-to-Consumer (D2C) Personalization supercharges your interactions with consumers, by continually responding to their preferences to make intelligent targeting decisions.

28% uplift in email revenue and 8400% return on social media ad spend

“Peak showed us how AI can be used to create a hyper-personalized experience for every single customer.”

Learn how omnichannel retailers use personalization to achieve greater customer loyalty and growth, through improved targeting and product messaging.

Read the case study

A hyper-personalized world, now

CODI combines data from multiple internal and external sources and enriches it with AI. CODI uses the data to create accurate predictions of lifetime value, allowing you to target your most valuable consumers.

  • Inputs

    To get you the most accurate results CODI combines data from sales transactions, product, stock, consumer data, web and email analytics, adspend and social media.

  • Predictions

    Once your data is combined and enriched with AI in CODI, it’s used in analysis models that make detailed predictions about which consumers are in-market to buy and who are likely to churn.

  • Outputs

    CODI recommends the optimal personalized email messaging and product suggestions onsite to different segments, to increase conversions and engage consumer loyalty.

What decisions can be transformed?

Which segment is in-market to buy for each product and is there a lookalike audience to target?

Which segment is in-market to buy for each product and is there a lookalike audience to target?

What new product should I develop and what price should I market it at?

What new product should I develop and what price should I market it at?

When is the best time to send the message in order to catch them at the right point in their purchase journey?

When is the best time to send the message in order to catch them at the right point in their purchase journey?

Which products should I recommend to each consumer to improve their onsite experience and increase sales?

Which products should I recommend to each consumer to improve their onsite experience and increase sales?

Knowing your consumers like never before

  • Deeper consumer relationships

    Understand your consumers better and create a real one-to-one connection with them.

  • Human-level personalization, at scale

    Optimize the customer experience at every digital touchpoint, to keep customers coming back again and again.

  • Increase purchase frequency

    Find new high value consumers and create personal experiences to increase their lifetime value and purchase frequency.

  • Less time, more agile

    Save time analyzing huge volumes of data and use AI to continuously make smart and timely personalization decisions.

  • Increase conversions

    Improve the relevance of your onsite recommendations and email messaging, to drive conversions and increase revenue.

  • Test new products and optimize pricing

    CODI analyses masses of data to understand consumer needs better and the elasticity of your pricing.

Consumer goods

Accelerating your D2C offering with AI

Learn about the benefits of selling direct-to-consumer and discover how AI can help.

Introducing Customer Intelligence

D2C Personalization is part of our wider marketing application – Customer Intelligence.

It’s designed to help businesses acquire high value consumers and keep them coming back, with relevant email messages and onsite recommendations to drive conversions and sales revenue.

Discover some of the other ways we can help you supercharge your sales and marketing to maximize profit.

Find out more

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