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Ad Optimization

Spend your money where it matters

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What is Ad Optimization?

Peak’s Ad Optimization solution is designed to help businesses drive higher returns from digital advertising, by leveraging their data with the power of artificial intelligence (AI). Regain control of your ad spend from Google and Facebook and power intelligent, AI-powered campaigns which drive cost-effective customer acquisition.

Case Study

Did a PPC ad bring you here? Then you’ve already seen our Ad Optimization solution at work. Read more about how Peak is using Ad Optimization

Read the case study

Key features


Budget and bid management

Optimize budgets 365 24/7 across campaigns, at global and individual level. Fine-tune bid adjustments according to variables such as devices, demographics, clicks and conversions.


Dynamic goal setting

Set specific optimization goals, such as maximizing conversions, clicks or impressions. Goals are set at cross-campaign level and at individual campaign level in order to fine-tune your advertising.


Leverage your data

Utilize Peak’s Predictive Customer View to better understand your customers. Predict their product preferences and propensity to purchase, and maximize your ROAS with PCV-informed, optimized campaigns.

Our packages

Peak’s Ad Optimization solution is available in three tiers; standard, advanced and premium. We’ll always make sure that the package you choose is aligned to your business objectives and requirements.

Standard Advanced Premium
Google Connector
Facebook Connector
Ad performance dashboard
Budget Management
Bid management
Dynamic Ad Activation
Goal Setting
Customer View

See what it can do

Get the guide

Read more about how Ad Optimization works and how it can bring value to your business.


What’s it worth to you?

Request your free report to find out how much AI-powered advertising is worth to your business.

Peak makes it easy to get started with AI

  • Get rapid results with AI, no matter how messy your data is

  • Start with one solution, prove ROI, and then roll out enterprise-wide AI

  • Easy onboarding and ongoing support from our team of experts

Introducing Customer Intelligence

Ad Optimization is an intrinsic component of our wider marketing application stack – Customer Intelligence. It’s designed to help businesses get more from their marketing in terms of customer acquisition and retention. Discover some of the other ways we can help your business to optimize processes across your entire marketing mix.

Find out more

Get the guide