Hyper-personalization
Target customers with the right product and right message at the right time
Human interactions, driven by AI
Peak uses artificial intelligence (AI) to help digital marketers and e-commerce managers forge deeper relationships with consumers, and drive brand loyalty through personalized one-to-one communications on a mass scale.
Our Decision Intelligence platform optimizes the relevance of email messaging to target and acquire new high value customers. The platform also improves the onsite experience with recommendations to keep customers loyal – driving conversions and revenues.
Hyper-personalization ensures you personalize your interactions with customers, by continually responding to customer preferences to make intelligent targeting decisions.
28% uplift in email revenue and 8400% return on social media ad spend
“Peak showed us how AI can be used to create a hyper-personalized experience for every single customer.”
Read about how Footasylum is using Hyper-personalization to achieve greater customer loyalty and growth, through improved targeting and product messaging.
A hyper-personalized world, now
Peak's platform combines data from multiple internal and external sources and enriches it with AI. The platform uses the data to create accurate predictions of customer lifetime value, allowing you to target consumers in a way you’ve never been able to before.
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Inputs
To get you the most accurate results Peak's platform combines data from sales transactions, product, stock, customer, web and email analytics, adspend and social media.
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Predictions
Once your data is combined and enriched with AI in the platform, it’s used in analysis models that make detailed predictions about which customers are in-market to buy, and who are likely to churn.
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Outputs
Peak recommends the optimal personalized email messaging and product suggestions onsite to different segments, to increase conversions and engage customer loyalty.
What decisions can be transformed?
Which segment is in-market to buy for each product, and is there a lookalike audience to target?
When is the best time to send the message, in order to target them at the right point in their purchase journey?
Which products should I recommend to each customer, to improve their onsite experience and increase sales?
Engaging interactions, at scale, all the time
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Deeper customer relationships
Understand your customers better and create a real one-to-one connection with them.
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Human-level personalization, at scale
Optimize the customer experience at every digital touchpoint, to keep customers coming back again and again.
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Increase purchase frequency
Find new high value customers and create personal experiences to increase their lifetime value and purchase frequency.
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Less time, more agile
Save time analyzing huge volumes of data and use AI to continuously make smart and timely personalization decisions.
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Increase conversions
Improve the relevance of your onsite recommendations and email messaging to drive conversions.
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Increase revenue
Drive sales by attracting high value customers and serve them with the must-have product content they want.
By harnessing Peak’s segmentation power, it’s enabling us to add new levels of efficiency into our digital marketing, with impressive outputs.
Introducing Customer Intelligence
Hyper-personalization is part of our wider marketing application – Customer Intelligence.
It’s designed to help businesses acquire high value customers and keep them coming back, with relevant email messages and onsite recommendations to drive conversions and sales revenue.
Discover some of the other ways we can help you supercharge your customer interactions to maximize profit.